When you do, it normally has a chance to last for your entire insurance career.

These relationships are usually formed with people who have the ability to influence (see send) consistent business to your agency.

However, if that's the first and only way you approach them, there's a good chance it won't make it that long.

You'll know it's working when you have enough people sending you all their business with you asking.

That's what I talk to Josh Berg, of Blue Lion Insurance, about possibly having too much authenticity.