E-commerce already picks up speed around the holidays...and this year has the potential to be more intense than ever before. Today we are discussing what to expect in terms of ad spends AND the #1 kind of content you can create through the holiday season this year (hint: it’s not a buying guide). Also - keep getting more useful info through the holiday season with the 12 days of content email series! Sign up for free here: https://tinyurl.com/yy5dp56h