In this special Media Week and Campaign podcast, sponsored by Pinterest, we talk about:

• How shopping behaviour changes at Christmas

• Why brands can avoid falling for fads

• What tools are available to predict the coming crazes

Featuring: Matt Whitehead, global media partnerships, Pinterest; Jazz Mondae, head of demand generation, Performics at Starcom; Deolu King, social practice partner, Kinesso

This is podcast episode is sponsored by Pinterest.

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