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It's Not A Brand Without A Real Strategy
“Without a brand identity, you’re just another person on social, trying to figure things out, not really building that personality and not really being consistent.”
- Alessya Baggetta
Have you nailed down and perfected your brand identity? Or are you still showing up online as an inconsistent hot mess express?
There’s more to building a brand than just having a name and a logo. If you want to connect with your audience in a way that leaves an impression and gets them excited to work with you, you’ve got to have a brand identity with some JUICE — and that means taking the time to strategize!
My guest Alessya Baggetta is not only a badass designer and brand strategist who helps brands get NOTICED through gorgeous visual assets, creative content, brand identity, and art direction, she’s also one of our amazing partners for the upcoming Mo’Mentum Personal Brand Experience retreat in Miami.
When I say that I LOVE this woman’s work, you know that’s real!
Hit play to get the juice on the what, why, and how of figuring out your brand identity — and how to know when it’s time for a rebrand!
In this episode of The Juicy CEO podcast, you’ll discover:
- The biggest benefits of having a solid brand identity — and why you need to stop chasing trends!
- What you need to have in place BEFORE you bring in a branding professional
- The two biggest reasons why you should NOT use Canva to create your logo (and how it can limit your revenue)!
- A sneak peek of what she will be teaching at the upcoming Mo’Mentum Personal Brand and Business retreat this November in Miami FL
About Guest: Alessya Baggetta is the CEO and founder of Alessya Baggetta Designs, a Toronto-based boutique design studio inspired to create beautiful brand experiences with purpose. Alessya is a natural-born visionary who combines creativity with strategy by piecing together all of the details to craft meaningful brands.
Highlights:
01:50 Intro
03:44 Meet Alessya Baggetta
04:43 Visual component of branding
06:09 When should you hire a pro?
08:09 BEFORE you bring in a professional
10:54 Don’t use Canva for logos!
13:03 Trademarks, IP & commercial rights
17:00 Mo’Mentum Personal Brand Experience
20:11 When should you rebrand?
22:08 Don’t chase trends
23:35 Key photoshoot strategies
26:15 Join us in Miami!
33:26 Brand experiences with purpose
Links To Visit:
Alessya Baggetta
https://www.alessyabaggettadesigns.com
https://ca.linkedin.com/in/alessya-baggetta-909b9511b
https://www.pinterest.ca/AlessyaBaggettaDesigns
Twitter: @alessyabaggettadesigns
Instagram: @alessyabaggettadesigns
Missed the deadline? JOIN THE WAITLIST for the Mo’Mentum Personal Brand Experience
http://bit.ly/momentumretreat
Make sure you’re subscribed to The Juicy CEO Podcast and leave a rating and review! To win some Juicy CEO Swag, take a screenshot, tag me on Instagram @moniquebryan_co, and use the hashtag #TheJuicyCEO on social media.
Stay Connected:
Instagram: @moniquebryan_co
Facebook:
https://www.facebook.com/groups/JuicyBrandSquad
View all episodes
By Monique Bryan“Without a brand identity, you’re just another person on social, trying to figure things out, not really building that personality and not really being consistent.”
- Alessya Baggetta
Have you nailed down and perfected your brand identity? Or are you still showing up online as an inconsistent hot mess express?
There’s more to building a brand than just having a name and a logo. If you want to connect with your audience in a way that leaves an impression and gets them excited to work with you, you’ve got to have a brand identity with some JUICE — and that means taking the time to strategize!
My guest Alessya Baggetta is not only a badass designer and brand strategist who helps brands get NOTICED through gorgeous visual assets, creative content, brand identity, and art direction, she’s also one of our amazing partners for the upcoming Mo’Mentum Personal Brand Experience retreat in Miami.
When I say that I LOVE this woman’s work, you know that’s real!
Hit play to get the juice on the what, why, and how of figuring out your brand identity — and how to know when it’s time for a rebrand!
In this episode of The Juicy CEO podcast, you’ll discover:
- The biggest benefits of having a solid brand identity — and why you need to stop chasing trends!
- What you need to have in place BEFORE you bring in a branding professional
- The two biggest reasons why you should NOT use Canva to create your logo (and how it can limit your revenue)!
- A sneak peek of what she will be teaching at the upcoming Mo’Mentum Personal Brand and Business retreat this November in Miami FL
About Guest: Alessya Baggetta is the CEO and founder of Alessya Baggetta Designs, a Toronto-based boutique design studio inspired to create beautiful brand experiences with purpose. Alessya is a natural-born visionary who combines creativity with strategy by piecing together all of the details to craft meaningful brands.
Highlights:
01:50 Intro
03:44 Meet Alessya Baggetta
04:43 Visual component of branding
06:09 When should you hire a pro?
08:09 BEFORE you bring in a professional
10:54 Don’t use Canva for logos!
13:03 Trademarks, IP & commercial rights
17:00 Mo’Mentum Personal Brand Experience
20:11 When should you rebrand?
22:08 Don’t chase trends
23:35 Key photoshoot strategies
26:15 Join us in Miami!
33:26 Brand experiences with purpose
Links To Visit:
Alessya Baggetta
https://www.alessyabaggettadesigns.com
https://ca.linkedin.com/in/alessya-baggetta-909b9511b
https://www.pinterest.ca/AlessyaBaggettaDesigns
Twitter: @alessyabaggettadesigns
Instagram: @alessyabaggettadesigns
Missed the deadline? JOIN THE WAITLIST for the Mo’Mentum Personal Brand Experience
http://bit.ly/momentumretreat
Make sure you’re subscribed to The Juicy CEO Podcast and leave a rating and review! To win some Juicy CEO Swag, take a screenshot, tag me on Instagram @moniquebryan_co, and use the hashtag #TheJuicyCEO on social media.
Stay Connected:
Instagram: @moniquebryan_co
Facebook:
https://www.facebook.com/groups/JuicyBrandSquad