In this episode, Kevin Taylor, non-executive chairman at Jargon PR tells us about what PR professionals mean when they say a PR Programme over a PR campaign, how a PR programme can help a business achieve their goals and how the definition of PR has developed of the years.

'It's not a campaign, it's a programme'

Jargon PR’s core line of business are media and analyst relations services, social media and content creation and distribution. The agency helps businesses increase awareness, communicate key messages and drive sales.

Founded in 2009, today Jargon PR is an international multi-market agency. The business has an international reach, running successful campaigns for companies across the globe, including the UK, US and Australia.

Jargon PR puts clients and staff at the heart of the business. Its clients strive to be category winners. Not the largest, market leaders, nor the biggest spenders. They are, instead, firms that aspire to win their categories. Or define new ones. Or both. Every client is equal in status, they are the agency’s future and success is at the heart of Jargon PR. 

Its approach combines creativity, integrated marketing communications and a focus on moving client businesses forward. This approach helps clients ‘win’ their categories and differentiates the business from competitors.

Business

Jargon PR’s core line of business are media and analyst relations services, social media and content creation and distribution. The agency helps businesses increase awareness, communicate key messages and drive sales. Founded in 2009, today Jargon PR is an international multi-market agency. The business has an international reach, running successful campaigns for companies across the globe, including the UK, US and Australia. Jargon PR puts clients and staff at the heart of the business. Its clients strive to be category winners. Not the largest, market leaders, nor the biggest spenders. They are, instead, firms that aspire to win their categories. Or define new ones. Or both. Every client is equal in status, they are the agency’s future and success is at the heart of Jargon PR. Its approach combines creativity, integrated marketing communications and a focus on moving client businesses forward. This approach helps clients ‘win’ their categories and differentiates the business from competitors.

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'It's not a campaign, it's a programme'

'It's not a campaign, it's a programme'