Is your shop competing on price or value? Many shop owners struggle with customers who nitpick invoices and price-shop parts, driving margins down. To combat this, Jeremy McQueen implemented a "Bid Shop" model—offering a single price for the total job rather than an itemized breakdown. This marketing and sales strategy shifts the customer conversation from the cost of a water pump to the value of the warranty, expertise, and convenience provided.

Jeremy’s journey began working alongside his father in a small two-bay shop before purchasing the business and expanding into a 10,000-square-foot facility. Despite operating in Branson, Missouri—a major tourism hub—Jeremy faced the challenge of managing low-quality, emergency tourist work versus building a loyal local client base. The conflict between high-volume, one-time transactions and long-term relationship marketing forced a major strategic pivot.

To resolve this, Bat Boys stopped chasing the tourist dollar and doubled down on the local market. They introduced a fleet of loaner cars as a key value-add to close larger tickets and focused on "Bid Shop" transparency to eliminate price objections. This shift allowed them to stabilize revenue during the off-season and build a brand reputation based on trust rather than the cheapest repair in town.

Now, Bat Boys operates with high efficiency and a clear vision for expansion to ten locations. By treating employees as their primary customers and locals as their VIPs, Jeremy has built a business that thrives on quality over quantity.

Guests:

Jeremy McQueen, Bat Boys, Branson, MO

What you’ll learn:

• The "Bid Shop" strategy to stop price shoppers

• Marketing to locals vs. relying on tourist traffic

• Using loaner cars to increase ticket close rates

• Selling value instead of itemized parts breakdowns

• Brand positioning in a seasonal market

• Internal marketing: retaining top-tier technicians

• Transitioning from family-owned to growth-focused

Call-to-Actions

• Got questions? Comment or post in the FB group—guests will chime in.

• Subscribe for more shop-owner panels & Origin & Impact stories.

• Want to be a guest? Share your story in the group.

Links

Next Step Guide: https://www.aashopmarketing.com/aashopmktg/public/next-steps.aspx

Grid Request: https://www.aashopmarketing.com/aashopmktg/public/grid-request.aspx

Request a Call: https://www.aashopmarketing.com/aashopmktg/public/request-a-call.aspx

Join the Podcast Panel: https://www.aashopmarketing.com/aashopmktg/public/join-panel.aspx

Partnership Info: https://www.aashopmarketing.com/aashopmktg/public/partnership.aspx

Garage Grit Facebook Group: https://www.facebook.com/groups/forautorepairshopowners

YouTube: https://www.youtube.com/@aashopmarketing

Podcast: https://creators.spotify.com/pod/profile/garagegrit

Keywords

auto repair marketing, bid shop pricing, selling value, shop loaner strategy, customer retention, local SEO targeting, auto repair sales training, shop expansion, family business succession, auto shop brand positioning, service advisor tips, mechanic business growth, seasonal marketing strategies, technician retention, Bat Boys Branson

Episode Metadata

Episode 056

Jeremy McQueen

Bat Boys

Branson, MO