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It’s Not a Tech Problem—It’s a Coordination Problem
Show Description
What if the mortgage industry’s biggest problem isn’t technology—butcoordination?
In this episode of MISMO Mic’d Up, Brian Vieaux sits down withDavid Rogove, Founder & CEO of Maestro, to unpack a bold idea: the futureof mortgage origination won’t be built on more tools—it will be built onexecution.
David’s journey from loan officer at 18 to scaling and exiting Wemlogives him a unique perspective on where the real friction lives. And it’s notwhere most people think. Today’s lenders are operating in a fragmentedecosystem of LOS, POS, CRMs, pricing engines, and portals—stitched togetherwith manual workflows and human intervention at every handoff.
Enter a new model.
Maestro is being built as an AI-native operating system—an orchestrationlayer powered by coordinated AI agents that don’t just assist… they execute.From structuring loans to submitting files across systems, this isn’tautomation as we’ve known it—it’s a shift toward AI-driven production.
But here’s the catch: none of it works without standards.
Brian and David connect the dots between AI and MISMO, making the casethat standardized, trusted data is the foundation for any real-world AIdeployment in mortgage. Without it, AI is just a demo. With it, AI becomesinfrastructure.
David puts it plainly: the technology has finally caught up to theproblem.
The only question now—who’s ready to move?
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By Brian Vieaux, President MISMOShow Description
What if the mortgage industry’s biggest problem isn’t technology—butcoordination?
In this episode of MISMO Mic’d Up, Brian Vieaux sits down withDavid Rogove, Founder & CEO of Maestro, to unpack a bold idea: the futureof mortgage origination won’t be built on more tools—it will be built onexecution.
David’s journey from loan officer at 18 to scaling and exiting Wemlogives him a unique perspective on where the real friction lives. And it’s notwhere most people think. Today’s lenders are operating in a fragmentedecosystem of LOS, POS, CRMs, pricing engines, and portals—stitched togetherwith manual workflows and human intervention at every handoff.
Enter a new model.
Maestro is being built as an AI-native operating system—an orchestrationlayer powered by coordinated AI agents that don’t just assist… they execute.From structuring loans to submitting files across systems, this isn’tautomation as we’ve known it—it’s a shift toward AI-driven production.
But here’s the catch: none of it works without standards.
Brian and David connect the dots between AI and MISMO, making the casethat standardized, trusted data is the foundation for any real-world AIdeployment in mortgage. Without it, AI is just a demo. With it, AI becomesinfrastructure.
David puts it plainly: the technology has finally caught up to theproblem.
The only question now—who’s ready to move?