Estate agency veteran Matt Baldock joins Ben to kick off a three-part run by challenging one of the biggest myths in the industry: that this business is about property. It’s not, it’s about people.

Matt shares 24 years of perspective on why empathy, honesty and integrity matter more than square footage, and how emotions, training and trust define the client experience.

In this episode:

•  Why great agents focus on people, notproperty.
• The power of empathy, integrity and straighttalking.
• How weak training and poor communication damagetrust.
• The blurred line between working for buyers vs sellers.
• What questions every seller should ask before choosing an agent.

Guest:
Matt Baldock - estate agency leader, mentor and long-time champion of people-first property.