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It's Not About the Money - Jenny Rolfe-Wallace
🎙️ START WELL® Podcast Episode 1: It's Not About the Money
With Jenny Rolfe-Wallace
We’re kicking off the new season of START WELL® with special International Women's Day episode.
This is a powerful and practical conversation for parents and grandparents who want to shape confident, financially capable young women.
In this episode, Dawn sits down with award-winning financial educator and podcast host Jenny Rolfe-Wallace, creator of It’s Not About the Money, which received international recognition at the Money Awareness and Inclusion Awards.
Together, they explore one of the most important foundations of financial wellbeing:
👉 We must start valuing the work of women at all levels, beginning in the home.
Because when value is embedded early, it flows into decision-making, workplaces, policy and systems. When it’s not, we often find ourselves trying to prove there’s an issue instead of seeing and addressing it clearly.
This conversation connects household money habits to broader themes of fairness, opportunity and justice.
Why financial conversations at home shape lifelong confidence
How valuing unpaid and paid work influences future earning power
Why many women still feel they need to “prove” inequity exists
The current workforce moment — and why it may be a powerful time for women to negotiate salary and conditions
What supportive workplaces should be thinking about now:
Meaningful parental leave
Caring leave for those supporting ageing parents
Support during menopause
Paying people what they are worth
Most importantly, we focus on what parents and grandparents can do this week to help the next generation start well.
Resources discussed:
MoneySmart budgeting tools and calculators
Invisible Women by Caroline Criado Perez
Money School by Lacey Filipich
- Who cooked Adam Smith's Dinner by Katrine Kielos
Stop Fixing Women by Catherine Fox - Breaking the Boss Bias by Catherine Fox
Kids Ain’t Cheap by Ana Kresina
- Workplace Gender Equality Agency data and gender pay gap insights
- https://sprouteducation.com.au/its-not-about-the-money
- https://www.iwd.net.au/home
- Domestic Abuse:https://www.wa.gov.au/government/coercive-control
This episode is a reminder that financial literacy isn’t just about numbers.
It’s about value.
It’s about confidence.
And it’s about creating homes where young people grow up knowing their contribution matters.
If this conversation resonated, share it with a parent, grandparent or educator in your life.
General Advice
Warning – This Podcast contains general advice. The information, including tax information and any advice provided in this Podcast, does not take into account your objectives, financial situation or needs. Because ofthat, you should before acting on the advice, consider the appropriateness of the advice, having regard to those things. If the advice relates to a particular financial product, you should obtain the relevant Product Disclosure Statement for any product mentioned and consider its contents before making any decision. You should consider talking to a financial adviser before making a financial decision. Dawn Thomas is a Senior Financial Adviser and is an authorised representative of TWD Licensee Services Pty Ltd ABN 88 605 064 480Australian Financial Services Licence No.475964 (TWD Licensee Services).
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By Dawn Thomas🎙️ START WELL® Podcast Episode 1: It's Not About the Money
With Jenny Rolfe-Wallace
We’re kicking off the new season of START WELL® with special International Women's Day episode.
This is a powerful and practical conversation for parents and grandparents who want to shape confident, financially capable young women.
In this episode, Dawn sits down with award-winning financial educator and podcast host Jenny Rolfe-Wallace, creator of It’s Not About the Money, which received international recognition at the Money Awareness and Inclusion Awards.
Together, they explore one of the most important foundations of financial wellbeing:
👉 We must start valuing the work of women at all levels, beginning in the home.
Because when value is embedded early, it flows into decision-making, workplaces, policy and systems. When it’s not, we often find ourselves trying to prove there’s an issue instead of seeing and addressing it clearly.
This conversation connects household money habits to broader themes of fairness, opportunity and justice.
Why financial conversations at home shape lifelong confidence
How valuing unpaid and paid work influences future earning power
Why many women still feel they need to “prove” inequity exists
The current workforce moment — and why it may be a powerful time for women to negotiate salary and conditions
What supportive workplaces should be thinking about now:
Meaningful parental leave
Caring leave for those supporting ageing parents
Support during menopause
Paying people what they are worth
Most importantly, we focus on what parents and grandparents can do this week to help the next generation start well.
Resources discussed:
MoneySmart budgeting tools and calculators
Invisible Women by Caroline Criado Perez
Money School by Lacey Filipich
- Who cooked Adam Smith's Dinner by Katrine Kielos
Stop Fixing Women by Catherine Fox - Breaking the Boss Bias by Catherine Fox
Kids Ain’t Cheap by Ana Kresina
- Workplace Gender Equality Agency data and gender pay gap insights
- https://sprouteducation.com.au/its-not-about-the-money
- https://www.iwd.net.au/home
- Domestic Abuse:https://www.wa.gov.au/government/coercive-control
This episode is a reminder that financial literacy isn’t just about numbers.
It’s about value.
It’s about confidence.
And it’s about creating homes where young people grow up knowing their contribution matters.
If this conversation resonated, share it with a parent, grandparent or educator in your life.
General Advice
Warning – This Podcast contains general advice. The information, including tax information and any advice provided in this Podcast, does not take into account your objectives, financial situation or needs. Because ofthat, you should before acting on the advice, consider the appropriateness of the advice, having regard to those things. If the advice relates to a particular financial product, you should obtain the relevant Product Disclosure Statement for any product mentioned and consider its contents before making any decision. You should consider talking to a financial adviser before making a financial decision. Dawn Thomas is a Senior Financial Adviser and is an authorised representative of TWD Licensee Services Pty Ltd ABN 88 605 064 480Australian Financial Services Licence No.475964 (TWD Licensee Services).