We're becoming used to influencers showing us the behind the scenes and all about them. Lots of people wonder if they need to do the same and share everything that they do. Well, today we're talking about your messaging, what you can share and how you can make sure that your marketing is all about 'them', your potential future clients. My signature phrase is, 'it's not about you, it's about them' and I want us to think about you can build connections while thinking carefully about what you want to share. How can you aim your content at those people watching so that you can continue to build that connection with them.

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