Let’s just get this out of the way….it’s not about you. Your business, your brand, your image…it doesn’t matter. It’s not about you.

So, who’s it about? We’ll get to that in a moment. Remember we’ve been talking about stories and the power of narratives? We’ve learned that storytelling matters and that your customers love stories. We’ve learned that 92% of consumers want brands to make ads feel like a story. Always keep that in mind.

Now, back to reminding you it’s not about you. And if it’s not about you, who’s it about? I’m glad you asked. It’s about your customers. This is an eternal truth. They are number one. They are the heroes in their stories.

It’s human nature. You…me…we put ourselves in the driver’s seat of our stories every day when we wake up to our next adventure. We’re the main protagonist. The hero that swoops in at the end. Where do you come along? Where does your mighty brand make a showing? We’ll talk about that tomorrow. And bring some popcorn…it’s going to get good.