You may think that including the phrase “it’s not personal” when you’re in the midst of a difficult conversation softens up what you’re saying, but in reality, it’s not doing you any favors. 

In fact, it can have the complete opposite effect of what you intended. 

On this episode of the Elephant Conversations podcast. I’m sharing why using “it’s not personal” doesn’t actually make things better and what to do when you catch yourself using it.