What if the real secret to winning more buyers isn't a better pitch… but a better relationship?

In this episode, David sits down with the legendary Meredith Oliver—speaker, author, marketing powerhouse, and the woman who practically wrote the book on turning casual prospects into die-hard fans.

Meredith breaks down her Fandom Method, a refreshingly human approach to sales and marketing that flips the script: Stop chasing strangers… and start nurturing the people who have already raised their hand.

You'll hear: ✨ How to "presume the relationship" without being salesy ✨ Why fandom psychology works even if you're not selling tickets to a concert ✨ The tiny signals buyers send (and how to stop ignoring them) ✨ The real reason your follow-up falls flat—and how to fix it today ✨ Meredith's honest, funny, and powerful insights from decades shaping the new home sales industry

This conversation is packed with energy, candor, and the kind of "aha!" moments that make you pause the episode just to jot something down.

If you want to attract loyal customers—not one-time transactions—this episode is your new playbook.

Hit play. You're about to understand why Meredith has an entire industry cheering for her.

This week on It's Not That Complicated, David Hagan sits down with Craig Neal, Sales Manager at Toll Brothers, for a conversation that goes far beyond home sales — it's a masterclass in leadership, humility, and heart.

Craig shares how he builds winning sales teams by recruiting for humility, integrity, and empathy — qualities you can't coach but can absolutely feel. As he says, "Your energy doesn't lie."

In this episode, Craig shared incredible wisdom that truly resonated throughout the conversation: ✨ The Character Test: Why a positive attitude is more valuable than any sales skill you can teach. ✨ The Golden Nugget: The one thing you can't let success ruin — and how self-awareness changed his path. ✨ The Uncomfortable Truth: Why "Your next sale is in your CRM," and how going back to basics drives real results.

Packed with authenticity, humility, and practical wisdom, this episode will remind every leader that while sales can be taught, character and heart cannot.

🎧 Tune in now to hear why Craig says, "Your energy doesn't lie," and rediscover what true leadership looks like.

The marketing landscape has shifted — but the brands that win still lead with trust. In this episode, host David Hagan sits down with Sarah Haynes, Chief Marketing Officer at Shared Drive, to unpack how homebuilders can future-proof their marketing through intentional strategy, authentic content, and consistent branding.

🎧 You'll walk away with ideas you'll want to try today. Don't miss the strategies that could redefine your next campaign.

In this episode of It's Not That Complicated, David Hagan sits down with Sarah Titus, Director of Marketing at Eastbrook Homes—a leader whose energy, heart, and influence leave a lasting impact on everyone she meets.

They dive into how a simple challenge from a teacher to "just show up" shaped Sarah's journey—and how showing up intentionally, day after day, can elevate leadership in the homebuilding industry. Sarah shares actionable insights on mentorship, mindset, empathy, and daily reflection practices that empower leaders to grow authentically and improve consistently.

What if we told you that warranty is just the beginning of the customer journey?

In this episode, David sits down with Kyle Erdman, VP of Sales at Foundation, to talk about what it really takes to earn—and keep—a customer for life in today's homebuilding market. Kyle shares game-changing insights from his career at Zillow to Foundation, including how builders can turn touchpoints into trust, digitize the homeowner experience, and make buyers feel genuinely seen, long after the sale.

If you lead a homebuilding team and want to elevate your buyer experience from good to unforgettable, this is your episode.

Tired of traditional marketing tactics falling flat? Join David Hagan on It's Not That Complicated as he welcomes back personal branding expert Kait LeDonne to delve into the critical role of personal branding for homebuilding leaders. Uncover the proven framework for integrating individual narratives with your corporate brand, creating a powerful synergy that resonates deeply with today's skeptical buyers. From identifying your ideal platform to crafting compelling content ratios, this episode offers a practical roadmap to transform your sales force into authentic brand ambassadors, fostering trust and accelerating your market influence. Listen to unlock the future of your homebuilding brand.

"What if your sales team could become a free megaphone for your homebuilding brand?"

In this eye-opening episode of It's Not That Complicated, host David Hagan sits down with social media and branding expert Kait LeDonne to crack the code on leveraging personal branding in the homebuilding industry.

You'll discover:

• Why corporate brands need their employees' personal brands to thrive (hint: it's the "Trojan horse" of modern marketing).

• How to turn sales teams into a no-ad-spend-required growth engine (even for national builders).

• The #1 mistake homebuilders make with social media—and how to flip it into a competitive edge.

Whether you're a division president, onsite sales pro, or founder, this conversation will change how you think about branding—and where your next sale comes from.

Listen to Part 1 now—and don't miss Part 2 for Kait's actionable playbook!

🔗 Connect with Kait: [email protected] | LinkedIn

In this episode, I'm joined by the dynamic Shari Morton, Chief Growth Officer at Shared Drive, who's rewriting the rules for online sales success in the homebuilding industry. We break down the end-to-end customer journey—from first contact to post-close service—and how OSCs can drive conversions and referrals. With stories, humor, and straight talk, this episode offers something different: a full-spectrum view of where sales and service meet. Listen in and level up.

We're going deep in this powerful episode with Cory Charles, the high-energy sales coach and founder of The Superhero Mindset. Cory shares his transformation from onsite new home sales agent to national trainer, delivering truth bombs about what real success in this industry looks like. This one's different—it's raw, real, and packed with motivation for anyone who wants to level up in life and leadership. Trust me—you're going to want to hear this.

Today's episode is something special: an inspiring conversation with Alyssa Titus, Director of Marketing at Schell Brothers, a powerhouse homebuilder in Delaware. Alyssa shares how choosing happiness — literally — became the foundation for building a thriving company culture and winning brand. From boosting web traffic with community magic like Schellville to fostering authentic customer relationships, this episode is full of energizing takeaways. Tune in and get ready to smile!