In this episode, I’m joined by the dynamic Shari Morton, Chief Growth Officer at Shared Drive, who’s rewriting the rules for online sales success in the homebuilding industry. We break down the end-to-end customer journey—from first contact to post-close service—and how OSCs can drive conversions and referrals. With stories, humor, and straight talk, this episode offers something different: a full-spectrum view of where sales and service meet. Listen in and level up. 

We’re going deep in this powerful episode with Cory Charles, the high-energy sales coach and founder of The Superhero Mindset. Cory shares his transformation from onsite new home sales agent to national trainer, delivering truth bombs about what real success in this industry looks like. This one’s different—it’s raw, real, and packed with motivation for anyone who wants to level up in life and leadership. Trust me—you’re going to want to hear this.

Today's episode is something special: an inspiring conversation with Alyssa Titus, Director of Marketing at Schell Brothers, a powerhouse homebuilder in Delaware. Alyssa shares how choosing happiness — literally — became the foundation for building a thriving company culture and winning brand. From boosting web traffic with community magic like Schellville to fostering authentic customer relationships, this episode is full of energizing takeaways. Tune in and get ready to smile!

Is your CRM helping or hindering your sales success? In this episode of the It's Not That Complicated podcast, host David Hagan sits down with Heidi Schroeder, Senior Business Consultant at ECI Software Solutions, to unravel why a well-implemented CRM is essential to homebuilder success. Together, they explore how the right technology can transform complicated sales processes into clear, manageable, and profitable strategies. Discover practical insights into maximizing your CRM, why chasing the latest tech trends without mastering the basics could be holding you back, and what it takes to create frictionless experiences for both your team and your customers. If you're a leader in homebuilding, this episode will empower you to rethink your approach to technology, simplify your systems, and regain control.

Key Takeaways:

• Why your sales success won't surpass your CRM mastery.

• How to recognize if you have a technology problem or a people problem.

• Practical tips to optimize your CRM and boost team productivity.

• Balancing innovation with fundamental practices in homebuilding sales.

In this special solo episode, I’m kicking off a brand-new series: "The 10 Essentials Every New Home Sales Team Needs". This is the foundation I’ve been sharing in high-impact builder meetings across the country, and the response has been overwhelming! 

Whether you’re in new home sales or a related industry, these 10 must-haves are shaping how top teams sell in 2025. These are real, tested insights that I’ve been using in coaching and consulting conversations, and now I’m bringing them to the pod. You’ll walk away with clarity on what your team needs right now.

Tune in for the full overview—and if you’d like to see them visually, email me at [email protected] for the infographic. 

Growth in your career isn’t always about moving up—it’s about moving forward. Beth Byrd, now VP of Sales at Anewgo, knows homebuilding inside and out, and now she’s bringing that expertise to homebuying technology at Anewgo. In this episode, we talk about the role of AI in home sales, the importance of builder-buyer engagement, and how to maximize marketing dollars. Plus, she shares her insights on leadership, patience, and taking the right steps forward. Whether you’re in sales, marketing, or leadership, this is one conversation you don’t want to miss!

In this special episode, David welcomes sales expert Ryan Taft, author of Storygetter and founder of Impact Eighty-Eight, who shares his biggest lessons on communication, curiosity, and emotional intelligence in the homebuilding industry. Ryan unpacks why sales are won and lost on the little things and why being genuinely interested in people beats any sales script. Plus, we discuss the "traffic light rule" and why most salespeople talk themselves out of deals. If you want to master the art of influence, this is one episode you can’t afford to skip!

When it comes to marketing in home improvement, Bridget Cramer has cracked the code. As the Director of Marketing at Lindus Construction, she’s helped turn satisfied customers into raving fans—all through the power of authentic content, strong branding, and real-time engagement. In this episode of It's Not that Complicated, we break down the strategies that make Lindus stand out and how they’ve built a business based on trust. Ready to level up your marketing? Tune in now!

What happens when innovation meets homebuilding? David Hagan welcomes Karyn Bonder, VP of Business Development, Builder Sales and Marketing at Zonda, to explore the intersection of consumer preferences, advanced technology, and builder strategies. Karyn dives into tools like UTour and explains how AI and data insights are driving industry success. With her unique blend of experience and foresight, Karyn delivers a compelling roadmap for future-ready builders. 

Don’t miss this episode of It's Not that Complicated podcast—tune in now and get inspired to transform your approach!

Join us for an engaging episode with Kevin Weitzel, head of business development at Outhouse and a homebuilding industry veteran. Kevin and David discuss the unexpected power of printed marketing, why sales success often relies on mastering fundamentals, and how tools like interactive floor plans can engage customers in new ways. This episode is packed with insights for homebuilders looking to maximize both classic and modern approaches to connect with customers. Listen now to hear strategies you can put into action right away!