What if we told you that warranty is just the beginning of the customer journey?

In this episode, David sits down with Kyle Erdman, VP of Sales at Foundation, to talk about what it really takes to earn—and keep—a customer for life in today’s homebuilding market. Kyle shares game-changing insights from his career at Zillow to Foundation, including how builders can turn touchpoints into trust, digitize the homeowner experience, and make buyers feel genuinely seen, long after the sale.

If you lead a homebuilding team and want to elevate your buyer experience from good to unforgettable, this is your episode.

Tired of traditional marketing tactics falling flat? Join David Hagan on It's Not That Complicated as he welcomes back personal branding expert Kait LeDonne to delve into the critical role of personal branding for homebuilding leaders. Uncover the proven framework for integrating individual narratives with your corporate brand, creating a powerful synergy that resonates deeply with today's skeptical buyers. From identifying your ideal platform to crafting compelling content ratios, this episode offers a practical roadmap to transform your sales force into authentic brand ambassadors, fostering trust and accelerating your market influence. Listen to unlock the future of your homebuilding brand.

"What if your sales team could become a free megaphone for your homebuilding brand?"

In this eye-opening episode of It’s Not That Complicated, host David Hagan sits down with social media and branding expert Kait LeDonne to crack the code on leveraging personal branding in the homebuilding industry.

You’ll discover:

• Why corporate brands need their employees’ personal brands to thrive (hint: it’s the “Trojan horse” of modern marketing).

• How to turn sales teams into a no-ad-spend-required growth engine (even for national builders).

• The #1 mistake homebuilders make with social media—and how to flip it into a competitive edge.

Whether you’re a division president, onsite sales pro, or founder, this conversation will change how you think about branding—and where your next sale comes from.

Listen to Part 1 now—and don’t miss Part 2 for Kait's actionable playbook!

🔗 Connect with Kait: [email protected] | LinkedIn

In this episode, I’m joined by the dynamic Shari Morton, Chief Growth Officer at Shared Drive, who’s rewriting the rules for online sales success in the homebuilding industry. We break down the end-to-end customer journey—from first contact to post-close service—and how OSCs can drive conversions and referrals. With stories, humor, and straight talk, this episode offers something different: a full-spectrum view of where sales and service meet. Listen in and level up. 

We’re going deep in this powerful episode with Cory Charles, the high-energy sales coach and founder of The Superhero Mindset. Cory shares his transformation from onsite new home sales agent to national trainer, delivering truth bombs about what real success in this industry looks like. This one’s different—it’s raw, real, and packed with motivation for anyone who wants to level up in life and leadership. Trust me—you’re going to want to hear this.

Today's episode is something special: an inspiring conversation with Alyssa Titus, Director of Marketing at Schell Brothers, a powerhouse homebuilder in Delaware. Alyssa shares how choosing happiness — literally — became the foundation for building a thriving company culture and winning brand. From boosting web traffic with community magic like Schellville to fostering authentic customer relationships, this episode is full of energizing takeaways. Tune in and get ready to smile!

Is your CRM helping or hindering your sales success? In this episode of the It's Not That Complicated podcast, host David Hagan sits down with Heidi Schroeder, Senior Business Consultant at ECI Software Solutions, to unravel why a well-implemented CRM is essential to homebuilder success. Together, they explore how the right technology can transform complicated sales processes into clear, manageable, and profitable strategies. Discover practical insights into maximizing your CRM, why chasing the latest tech trends without mastering the basics could be holding you back, and what it takes to create frictionless experiences for both your team and your customers. If you're a leader in homebuilding, this episode will empower you to rethink your approach to technology, simplify your systems, and regain control.

Key Takeaways:

• Why your sales success won't surpass your CRM mastery.

• How to recognize if you have a technology problem or a people problem.

• Practical tips to optimize your CRM and boost team productivity.

• Balancing innovation with fundamental practices in homebuilding sales.

In this special solo episode, I’m kicking off a brand-new series: "The 10 Essentials Every New Home Sales Team Needs". This is the foundation I’ve been sharing in high-impact builder meetings across the country, and the response has been overwhelming! 

Whether you’re in new home sales or a related industry, these 10 must-haves are shaping how top teams sell in 2025. These are real, tested insights that I’ve been using in coaching and consulting conversations, and now I’m bringing them to the pod. You’ll walk away with clarity on what your team needs right now.

Tune in for the full overview—and if you’d like to see them visually, email me at [email protected] for the infographic. 

Growth in your career isn’t always about moving up—it’s about moving forward. Beth Byrd, now VP of Sales at Anewgo, knows homebuilding inside and out, and now she’s bringing that expertise to homebuying technology at Anewgo. In this episode, we talk about the role of AI in home sales, the importance of builder-buyer engagement, and how to maximize marketing dollars. Plus, she shares her insights on leadership, patience, and taking the right steps forward. Whether you’re in sales, marketing, or leadership, this is one conversation you don’t want to miss!

In this special episode, David welcomes sales expert Ryan Taft, author of Storygetter and founder of Impact Eighty-Eight, who shares his biggest lessons on communication, curiosity, and emotional intelligence in the homebuilding industry. Ryan unpacks why sales are won and lost on the little things and why being genuinely interested in people beats any sales script. Plus, we discuss the "traffic light rule" and why most salespeople talk themselves out of deals. If you want to master the art of influence, this is one episode you can’t afford to skip!