Sign up to save your podcasts
Or
Share It’s Not the Fee… It’s the Reaction That Kills the Deal
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
It’s Not the Fee… It’s the Reaction That Kills the Deal
Most dealerships don’t lose deals because of price…
They lose them in the moment a customer reacts to a fee.
In this episode, we break down what that reaction actually means, why it happens, and what it reveals about your store’s transparency, trust, and communication.
Because here’s the truth:
It’s not the fee that kills the deal.
It’s the feeling the customer gets when they see it.
You’ll learn:
• Why customers react emotionally to fees
• The hidden trust leaks most stores ignore
• How to present pricing in a way that builds confidence instead of resistance
• Simple language shifts that calm customers instead of triggering them
If you’ve ever had a deal go sideways the second numbers hit the table… this episode is for you.
🔧 Want tools that actually fix this?
Check out AutoKnerd for weekly CX training built for real dealerships. https://app.autodrivecx.com/tools
👇 Let’s talk about it:
What’s the WORST reaction you’ve ever gotten when a customer saw a fee?
View all episodes
By AutoKnerdMost dealerships don’t lose deals because of price…
They lose them in the moment a customer reacts to a fee.
In this episode, we break down what that reaction actually means, why it happens, and what it reveals about your store’s transparency, trust, and communication.
Because here’s the truth:
It’s not the fee that kills the deal.
It’s the feeling the customer gets when they see it.
You’ll learn:
• Why customers react emotionally to fees
• The hidden trust leaks most stores ignore
• How to present pricing in a way that builds confidence instead of resistance
• Simple language shifts that calm customers instead of triggering them
If you’ve ever had a deal go sideways the second numbers hit the table… this episode is for you.
🔧 Want tools that actually fix this?
Check out AutoKnerd for weekly CX training built for real dealerships. https://app.autodrivecx.com/tools
👇 Let’s talk about it:
What’s the WORST reaction you’ve ever gotten when a customer saw a fee?