In his book, Its Not the How or the What but the Who, Fernandez-Araoz makes the reader aware that we are not yet equipped with the knowledge to make positive people decisions in professional environments. Simply put, it is the who that matters in the team you build around you.About Claudio Fernandez-Araoz:“I am a global expert on hiring promotion decisions as well as leadership assessment and development. I’m a frequent speaker at business gatherings in the Americas, Europe and Asia. I’ve been working for almost three decades as an executive search consultant for the firm Egon Zehnder and a regular guest lecturer at Harvard Business School.For almost three decades I’ve been working as an executive search consultant and seven years ago I published another book called Great People Decisions. Great People Decisions was basically about hiring and as a result of the success of that book I’ve circled the world up to ten times a year and became convinced that all over the world the key for organization and success is to surround ourselves with the best. I decided to write a book about how to succeed by surrounding ourselves with the best and helping them thrive.” – Claudio Fernandez-AraozFor a detailed summary of Its Not the How or the What but the Who according to Claudio Fernandez-Araoz CLICK HERERelated Books:Traction – A Startup Guide To Getting Customers by Justin MaresMoving Targets by Gabriel AluisyLean Customer Development by Cindy AlvarezFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.Category Tags: making friends, building relationships, networking events, communication skills, cocktail party, work a room, customer development