Feeling behind for holiday sales? This episode reassures you there’s still time and walks through quick, practical steps to get your shop ready for Christmas — even in late October.

Learn to pick small niches (ornaments, candles, sentimental gifts), simplify products and listings, use targeted keywords and Pinterest to drive traffic, repurpose one video/photo across platforms, and set clear order cutoffs.

Homework: choose 1–3 items to launch or update, create a simple marketing plan, set a shipping deadline, and test what converts so you can scale before Christmas.