Are you the person who’s constantly checking your phone…and it’s driving everyone in your life crazy? 

Your attention is a valuable commodity, and everyone wants a piece of it. That’s why distractions are everywhere. But the real problem isn't your phone, social media, or the flashing electronic billboards all vying for your attention. 

Distractibility comes from something much deeper.

This conversation sheds light on the little-known truth about why we really get distracted and provides a proven 4-step system to reclaim your attention.  

What You’ll Learn:

4:02 The internal triggers that lead to distractions

5:12 Why time management is actually pain management

8:38 The reason ADHD diagnoses in America exceed Europe

12:02 The 4-step system to become indistractable

20:58 Why to-do lists are sabotaging your productivity

25:12 How to hack back external triggers that steal your time

30:33 The creative professional's guide to structured inspiration

Today, Ginni Saraswati welcomes bestselling author and behavioral design expert Nir Eyal. After a gut-check moment with his daughter made him recognize how distraction was damaging his most important relationships, Nir wanted to understand the psychology behind our inability to focus. His research uncovered that everything we do, every product we use, every action we take stems from one fundamental human drive.

You’ll learn what drives us to distraction, and why ADHD diagnoses are skyrocketing in America. He shares facts about the dangerous psychological dependency we're creating with pharmaceutical solutions, and why "pills don't teach skills." Nir shares his personal toolkit for becoming indistractable, including the concentration crown technique that transformed his family dynamics and the identity shift that makes focus effortless.

Most importantly, you'll learn how to harness the “skill of the century”: becoming “indistractable”. 

Connect with Nir Eyal:

Website: https://www.nirandfar.com/

Book: Indistractable: How to Control Your Attention and Choose Your Life

Connect with Ginni:

Website: https://ginnisaraswati.com/

Instagram: https://www.instagram.com/theginnishow/

LinkedIn: https://www.linkedin.com/in/ginnisaraswati

Ginni Media: www.ginnimedia.com

Got a great show topic idea? A guest you’d love to see on the Ginni Show? Tell us about it: (844) 543-1772