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It's Okay to be Small, with Virtual Reality Marketing's Terry Proto
Don't let his
impressive stature fool you; Virtual Reality Marketing CEO Terry
Proto knows that, in an industry where there's a ton of use cases and
many roles to fill, it doesn't hurt to be small. Heck, it usually
pays to be! Terry joins Alan in a chat about how companies can best
find their niche in the XR realm.
Alan: Welcome to the XR for
Business Podcast with your host, Alan Smithson. Today's guest is the
one and only: Terry Proto. He's the CEO of Virtual Reality Marketing.
Terry is an award winning digital imaging and digital games producer.
He has over 15 years of production and sales experience in the US,
Europe and Asia. And he's been creating images since the very first
version of 3D Studio back in the 90s, and has evolved over the years
working on myriad projects, including agency work and other products
and project endeavors. In a previous life, he struggled with getting
clients and visibility consistently for his own creative studio,
despite the quality of his work. And after connecting with a lot of
CEOs in the XR space, he realized that his problem was a widespread
problem. So for the past two years, Terry and his team have been on a
mission to help studios and brands better connect for everyone's
benefit. To learn more about his company, Virtual Reality
Marketing.com, go to virtualrealitymarketing.com. It is my absolute
pleasure to welcome Terry to the show.
Welcome to the show, Terry.
Terry: Hey, Alan. Well, thank
you very much. I love the intro. It's really an honor to be on your
podcast today.
Alan: Thank you. It's such an
honor to have you on the podcast. I know we finally got to meet in
person for the first time at AWE -- Augmented World Expo -- what,
about three weeks ago now?
Terry: Yeah. We connect with so
many people, and it's all digital and it's all remote. So it truly
feels good to shake someone's hand now. [chuckles]
Alan: I got a hug from you,
which was awesome.
Terry: [laughs] Exactly.
Alan: You are a very strong man.
I don't know if you're benchpressing Volkswagens in your spare time,
but those of you who know Terry; he's a very large, solid dude. Not
just in physical stature, but in mindfulness and everything. And his
passion shows through in the work that he does. I really want to
start digging into that. So tell us about Virtual Reality Marketing,
and talk about how you got into this.
Terry: I think you nailed it in
the intro. It really started with my problem as a producer. And you
know, when you're a producer, you're in your own silo and you're
working on those products and you've got your clients, your team,
you're flying around for business meetings and events. And you
connect with people, but it's more superficial. And when I stopped
being a producer, I took a step back and I started talking to a lot
of people. And that's when I realized that my problem was -- I
wouldn't say everyone's problem, but very common problem -- and I
looked around and I couldn't find a solution for myself for years.
And I figured it would be time to hack all this and solve this for
everyone.
Alan: So what is the solution
that Virtual Reality Marketing is doing? You're connecting agencies
and big brands with studios. Is that correct?
Terry: Yeah, exactly. Simply
put, Virtual Reality Marketing, we're the most comprehensive
directory of AR, VR, 360 studios. And we are also focusing on
building the largest XR case studies library. Right now we're close
to 150 on the site, and we are on track to have 500 by next year. The
problem that we try to tackle is that... I like to analogize, I like
to say that VR is an hydra, as in it as many heads, and you don't
know what to do with this thing. And VR is still very much a unicorn
View all episodes
By Alan Smithson from MetaVRse
4.5
1212 ratings
Don't let his
impressive stature fool you; Virtual Reality Marketing CEO Terry
Proto knows that, in an industry where there's a ton of use cases and
many roles to fill, it doesn't hurt to be small. Heck, it usually
pays to be! Terry joins Alan in a chat about how companies can best
find their niche in the XR realm.
Alan: Welcome to the XR for
Business Podcast with your host, Alan Smithson. Today's guest is the
one and only: Terry Proto. He's the CEO of Virtual Reality Marketing.
Terry is an award winning digital imaging and digital games producer.
He has over 15 years of production and sales experience in the US,
Europe and Asia. And he's been creating images since the very first
version of 3D Studio back in the 90s, and has evolved over the years
working on myriad projects, including agency work and other products
and project endeavors. In a previous life, he struggled with getting
clients and visibility consistently for his own creative studio,
despite the quality of his work. And after connecting with a lot of
CEOs in the XR space, he realized that his problem was a widespread
problem. So for the past two years, Terry and his team have been on a
mission to help studios and brands better connect for everyone's
benefit. To learn more about his company, Virtual Reality
Marketing.com, go to virtualrealitymarketing.com. It is my absolute
pleasure to welcome Terry to the show.
Welcome to the show, Terry.
Terry: Hey, Alan. Well, thank
you very much. I love the intro. It's really an honor to be on your
podcast today.
Alan: Thank you. It's such an
honor to have you on the podcast. I know we finally got to meet in
person for the first time at AWE -- Augmented World Expo -- what,
about three weeks ago now?
Terry: Yeah. We connect with so
many people, and it's all digital and it's all remote. So it truly
feels good to shake someone's hand now. [chuckles]
Alan: I got a hug from you,
which was awesome.
Terry: [laughs] Exactly.
Alan: You are a very strong man.
I don't know if you're benchpressing Volkswagens in your spare time,
but those of you who know Terry; he's a very large, solid dude. Not
just in physical stature, but in mindfulness and everything. And his
passion shows through in the work that he does. I really want to
start digging into that. So tell us about Virtual Reality Marketing,
and talk about how you got into this.
Terry: I think you nailed it in
the intro. It really started with my problem as a producer. And you
know, when you're a producer, you're in your own silo and you're
working on those products and you've got your clients, your team,
you're flying around for business meetings and events. And you
connect with people, but it's more superficial. And when I stopped
being a producer, I took a step back and I started talking to a lot
of people. And that's when I realized that my problem was -- I
wouldn't say everyone's problem, but very common problem -- and I
looked around and I couldn't find a solution for myself for years.
And I figured it would be time to hack all this and solve this for
everyone.
Alan: So what is the solution
that Virtual Reality Marketing is doing? You're connecting agencies
and big brands with studios. Is that correct?
Terry: Yeah, exactly. Simply
put, Virtual Reality Marketing, we're the most comprehensive
directory of AR, VR, 360 studios. And we are also focusing on
building the largest XR case studies library. Right now we're close
to 150 on the site, and we are on track to have 500 by next year. The
problem that we try to tackle is that... I like to analogize, I like
to say that VR is an hydra, as in it as many heads, and you don't
know what to do with this thing. And VR is still very much a unicorn