This week guest expert Dr. Bridget Behe joins The Grower and The Economist. Dr. Behe is a horticultural market researcher, a speaker, and the host of Podcast Marketing Munchies. She shares her research on why consumers buy horticultural products and why demand increased during the pandemic. Dr. Behe also shares valuable insights on how garden centers can market high and low price items, the benefits of social media, and why our industry is so special. But most importantly, she reminds us that plants provide emotional, health, and environmental benefits and the industry does not tell consumers about these benefits nearly enough!