Have you ever wondered how MakeMyTrip uses personalization engine to drive solutions for their customers.

Personalisation’ and ‘customization’ is the new buzz, with consumers demanding more from their visits and innovations allowing schemes to get more creative, it’s not surprising that MMT is really tailoring their approach and cementing it’s position as a travel super app.

So, without further ado let’s hear from Ankit Khanna, an alum of IIT Delhi and Chief Product officer at MakeMyTrip on how MMT is using Personalization as a differentiator.