"It's all about how you make your money and how you spend your money," according to my guest for this episode, Carolyn Berkowitz, president of the Association of Corporate Citizenship Professionals. Of course, this advice applies to all of us whether we are thinking of starting a corporate citizenship program in our companies or considering our actions as workers and consumers. Carolyn offers intriguing ideas for starting corporate social responsibility programs without a lot of complexity and expense, no matter what your company size. And what if you don't run a company? Her tips are thought-provoking for every one of us as we work and buy.