<p>Sticker shock can happen to anyone who doesn't buy something on a regular basis. But you must deal with the "it's so expensive" both in your own mind and in the customer if you want to hit goal sooner. </p>

Sticker shock can happen to anyone who doesn't buy something on a regular basis. But you must deal with the "it's so expensive" both in your own mind and in the customer if you want to hit goal sooner.

<p>Sticker shock can happen to anyone who doesn't buy something on a regular basis. But you must deal with the "it's so expensive" both in your own mind and in the customer if you want to hit goal sooner.&nbsp;</p>

It‘s So Expensive!

Retail Today with Bob Phibbs is a daily digest guiding brick-and-mortar retailers to gain better traction, generate more revenue, and stay strong in their market.

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It‘s So Expensive!

It‘s So Expensive!