Focus on building a real social presence with your followers. Meet people and network in real life. Those people are going to talk about you and what you do. Make sure they see who you really are and what you believe. Be authentic, have a personality and character in order to stand out. How? Just be yourself, say what you believe and do what you think is right. If it’s wrong you’ll realize it and fix it. If not, at least you’re doing what you feel is right and that’s the best thing you can do.