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It’s super prime time: Rory Penn reveals what it takes to make it in the luxury real estate market


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Here’s a sneak peak of the newsworthy topics Andrew and Ryan discussed in the episode...

 

What is the private office of Knight Frank? 

Everyone knows Knight Frank…

Known as a high-end agency business it also spreads across the global residential and commercial market. 4 years ago, Knight Frank identified an opportunity to improve in the private capital, family office and wealthy client space. 

This is where Rory comes in. Setting up the private office with just a two-man team, they are now 16 people strong in London and offices in New York, Middle East and Singapore! Rory is there to wrap his arms around their wealthy clients, providing them with long-term, consistent advice supporting them through transacting around the Knight Frank network. 

Whether they are buying a house in Kensington or penthouse in New York, they are the central advisory team to care for wealthy clients.

 

How would you define a wealthy client? 

A tricky question to answer, as Rory explains they try not to categorise our clients. He illuminates that the general market recognition of ultra-high network is having a net worth of more than £30 million. 

Astonishingly, Knight Frank have a sizable database of people with a net worth of £500 million and even a billionaire database. Rory makes it clear that every client will get an incredible service, but some bigger get slightly more attention because of their large global portfolios and commanding requirements.

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