Last week’s Alexa Live Conference introduced the largest amount of new features ever announced at one time. A quick refresher on last year’s conference: Amazon released advanced updates to make Alexa more natural for both mobile and smart speaker users. Alexa for Apps lets users use their voice to open apps and complete tasks, Alexa Conversations helps developers build more conversational skills, and Quick Links allows users to navigate to a skill from an app, website, or online ad. These features, and the new additions announced at this year’s conference, are clear steps by Amazon to make Alexa as accessible as possible to consumers. However, Amazon is also tapping into monetization and discovery opportunities to make Alexa more valuable for brands that build skills.