A decade ago NFL leaders said legal gambling would create a corrosive atmosphere for football. Every penalty or dropped pass would “inevitably fuel speculation, distrust and accusations of game-fixing,” NFL Commissioner Roger Goodell said back in 2012. Today, 100 million Americans can legally bet on sports, and the NFL has embraced betting apps as not just a way to engage with fans, but mint cash.

Bloomberg Businessweek's Mark Leydorf reads "Place Your Bets" by Peter Robison and Ira Boudway.

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