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It’s the Brand’s fault #3
If Brands want to get the benefits from brand awareness in good times, they’ve gotta take the hits when the brand fails. We buy the value the Brand represents. If it fails, the Brand must cop it.
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By Trent MundayIf Brands want to get the benefits from brand awareness in good times, they’ve gotta take the hits when the brand fails. We buy the value the Brand represents. If it fails, the Brand must cop it.