Peter discusses how focusing on consumers' experience of new products and services through rapid prototyping and other means can inform and shape design

It's the Experience That Counts, Business Week

Adaptive Path brings together a collection of podcasts from across the web. You'll find our practitioners speaking at conferences and interviewing experts in our field. You'll also find a collection of the best presentations from our events including UX Week and MX: Managing Experience.

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It's the Experience That Counts, Business Week

It's the Experience That Counts, Business Week