Teresa Barreira, Publicis Sapient CMO & CCO, explains why the individual Is the new ‘mission critical’, how non-branded content marks the next wave for brand building, and declares the marketing funnel to be dead. She also argues that marketers should embrace generative AI as a competitive way of augmenting their own work and redefining their craft.

Further Reading Links:
https://www.publicissapient.com/impact/never-done-film

https:/www.publicissapient.com/news/publicis-sapient-and-oscar-winning-director-ben-proudfoot-launch

https://www.adweek.com/agencies/publicis-sapient-captures-its-impact-in-3-documentary-films/

https://www.linkedin.com/in/tbarreira/

https://www.teresabarreira.com