For too long, businesses have approached AV with very analog thinking; it's time to go digital, so to speak. On today's episode of the Pro AV Podcast, we talk about the intersection of AV and IT with Nick Paton, a programmer with M3 Technology Group, and why meeting customer expectations of simplicity and user-friendliness shouldn't be a perk in Pro AV, but a standard. "These days with the way desktop computing, the cloud and all that, it’s kinda taught us that there’s a better way," Paton said. "An end user expects to be able to login to their computer and access services the first time, every time, so why should that expectation be different with installed AV systems?"