Paul Gillin, co-author of <a href="http://www.facebook.com/B2BSocialMediaBook" target="_blank">Social Marketing to the Business Customer</a>, discusses why content publishing is the key to business success and how firms are benefitting from this approach.

Paul Gillin, co-author of Social Marketing to the Business Customer, discusses why content publishing is the key to business success and how firms are benefitting from this approach.

Paul Gillin, co-author of <a href="http://www.facebook.com/B2BSocialMediaBook" rel="noopener noreferrer">Social Marketing to the Business Customer</a>, discusses why content publishing is the key to business success and how firms are benefitting from this approach.

It's Time for B2B Firms to Be More Like Publishers

Tips and techniques to help you unleash your sales potential.

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It's Time for B2B Firms to Be More Like Publishers

It's Time for B2B Firms to Be More Like Publishers