What can text-based marketing do for businesses? How are open rates different in text-based marketing versus email marketing? What purpose do they serve? This conversation with Norman Happ—the CEO of EZ Texting—opened my eyes to things I never thought text marketing could accomplish. Don’t miss this episode! 

Norman Happ was a marketing executive at Intuit and was previously the SVP of Sales and Partnerships at Evernote. Norman is now the CEO of EZ Texting. EZ Texting has been in the text marketing space for 10+ years and has served over 160,000 customers over the years. 

Outline of This Episode

• [2:03] 3 Actionable Tactics + Strategies
• [2:58] The right tool for the right job
• [5:44] Clear, concise, and legal content
• [8:17] Engage with your customers in a new way
• [9:48] How automation works with texting
• [13:24] The timing of your message is important
• [16:32] Short-code or long-code messaging?
• [18:10] Who needs text-based marketing?
• [22:14] Text marketing for B2B
• [24:25] How do you get started?
• [28:39] How to connect with Norman Happ

Resources & People Mentioned

• EZ Texting

Connect with Norman Happ

• Follow on Twitter
• Connect on LinkedIn

Connect With the Content Callout Team

• https://ContentCallout.com 

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