Apptopia CEO Jonathan Kay joins the podcast for the first time in a long time (despite his many attempts at getting booked) because in today's economic climate, data is the hero we need in order to make smarter and more efficient decisions. Jonathan believes pairing first-party data with third-party data is crucial to answering brands' biggest questions. He lends his expertise on how to start attacking these questions so the data doesn't become overwhelming, and we get into which industries we think have the most opportunity for market share shake ups.