On this episode, Amelia welcomes Craig Kennedy, Senior Director of Research at Aragon Research, Inc., an advisory firm that focuses on high-impact market research and advice to help businesses make better technology and strategy decisions.

During this conversation, Craig and Amelia discuss:

- The impact customer experience has on brand loyalty.

- Creating omnichannel communications for customers to increase their comfort when seeking support.

- The ways AI has created positive changes in the customer experience.

- How intelligent virtual agents are now mimicking the way humans naturally interact.

- Using data to personalize the customer experience.

Resources mentioned:

Craig Kennedy - https://www.linkedin.com/in/craigskennedy/

Aragon Research, Inc. - https://www.linkedin.com/company/aragon-research/

Aragon Research | Website - https://aragonresearch.com/

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