You might get someone to like your product, but you're not going to be able to get someone to love your product. However, there's a guy you can call for that... you just need to make them up! On this episode of The Briefcase, Sutherland Weston's Podcast & Content Production Coordinator, Ian Buck joins Ric Tyler in discussing the art, the life, and the disappearance of the mascot.

What You'll Learn:

• Companies producing likable products often struggle to make their products loved.
• Mascots and characters can help generate love— not for the products, but for those who make the product.
• Brands seem to be moving away from mascots, leading to those that keep in circulation standing taller.