If your business offers a service, or a product that you differentiate through a higher level of service, you were probably disproportionately impacted by the economic disruption caused by the coronavirus pandemic.

While consumers were (and still are) cutting back on services to avoid human contact and conserve cash, we are still buying products that solve a specific problem. So, this week's episode talks about why productizing your service offerings is so important for growth, and eight steps you can take to ride the product wave.

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