The music industry has experienced a fundamental shift within the past five years. We now consume, share, and create music completely differently than we ever have before. 

As independent artists, it is important that we continually adapt to the landscape of our market. 

Music used to be held to a different form of creation and release than most of the other platforms we know and love. 

But that's changed. 

It's time to start thinking of music as content.

Watch the original video on my YouTube channel.

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