Overcoming It’s Too Expensive

If you had to sit down and list all of the objections you hear from customers in the order you hear them where would you put “it’s too expensive”? If you’re like most of the salespeople I talk with, it would probably be somewhere near the top of the list. It’s a common objection and one many salespeople struggle to overcome.

On today’s show discover:

• …how to understand what “it’s too expensive” really means;
• …why money is rarely the real issue when a customer says “it’s too expensive”;
• …and how top salespeople consistently overcome this common objection.

Full Show notes: KOSalesCoach.net/value