In this episode, Melinda Emerson delves into the challenges posed by current economic pressures and how small business owners can adapt. The discussion covers the importance of reassessing revenue models and the potential of leveraging AI in business operations. Emphasis is placed on maintaining a resilient mindset and setting clear business goals. The conversation shifts to marketing priorities and effective networking strategies, alongside enhancing customer experience and embracing innovation. The episode concludes with reflections on faith and gratitude, offering a holistic perspective on navigating the business landscape.

(0:00) Introduction and current economic pressures

(3:11) Reassessing revenue models and leveraging AI

(5:20) Mindset, resilience, and business goals

(9:12) Marketing priorities and networking strategies

(12:27) Customer experience and embracing innovation

(17:21) Closing thoughts on faith and gratitude