In The Trenches

ITT 068: How to Build a Media Platform with Greg Rollett

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Greg Rollett is the founder of Ambitious.com. Greg started Ambitious.com to inspire millennials to do great things.

What Greg Rollett and I talk about in this broadcast:

  • How he used his experience in the music industry, especially being an opening act to help him with his writing career with Mashable.com
  • How people often fail because they do not aim high and they do not share their best work when writing for others
  • Greg gives us his advice for people who want to build their own media platforms
    1. Define who you want your audience to be
  • Collect data about that audience
  • Define what your goal for the consumer is after they get your product
  • Create content to match the goals you have set
  • Greg reminds us that media is consumed for two reasons: to be entertained or to solve a problem; the best media combines the two.
  • Greg explains why the fastest way for people to make money is to niche down to solve a particular problem for a particular group of people
  • What the strategies Greg used to create Ambitious.com where and how other people could apply those same strategies
  • Greg tells us how his best leverage activity has been involving more people in his projects
  • Greg leaves us his best piece of advice: Start! And gives us his insights on where to begin

    • Greg Rollett on how to avoid distraction and nay-sayers:

    I only want to be known by the people who are cutting my check

    Contact Greg Rollett online:

    • ambitious.com/
  • @gregrollett

    • If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    The post ITT 068: How to Build a Media Platform with Greg Rollett appeared first on Tom Morkes.

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    In The TrenchesBy Tom Morkes | business, marketing, writing, and publishing
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