In The Trenches

ITT 080: How to Put Your Audience First with Jane Portman

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Jane Portman is the founder of uibreakfast.com. She is the author of The UI Audit and has developed a course with the same name for SaaS Founders, developers and UI/UX designers and consultants.  She started doing design work in high school, came up through the agency system, and then after having children, started doing consulting.

In this broadcast, Jane Portman and I talk about:

  • What makes good user interface
  • The best ways to choose colors and fonts, as well as the benefits of templates
  • The advantages of creating products based on audience research
  • How she has been able to reach her target consumers
  • The process of setting prices and knowing whether to offer a book or a course
  • The process of moving from consultation to information product production
  • The importance of focusing on your audience, coming up with simple solutions to one of their problems

    • How to find Jane Portman online:

    • Website: uibreakfast.com
  • Twitter: @uibreakfast

    • If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    The post ITT 080: How to Put Your Audience First with Jane Portman appeared first on Tom Morkes.

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    In The TrenchesBy Tom Morkes | business, marketing, writing, and publishing
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