We will be discussing the availability and use of tools to develop interactive TV apps and how they lead to the playout of the apps. Ensequence is well-represented, but we will talk about competitive tools and whether any of them really accomplish the task. We will also be interested in how they sell and how they are marketed. Do tool developers work with designers to ensure that the tools are appropriate? What do designers think about these tool platforms and what do they really use? Your host is Tracy Swedlow, Editor of www.itvt.com