Itzy Holczler is a, positive, energetic, smiling, larger than life force of nature. He's "The Purple Guy" and a perfect example of turning crisis into opportunity. With his firm, Purple Exhibits, he worked as a Trade Show Booth expert, helping firms create great displays for conferences, but than COVID-19 reared its ugly head. So he transitioned to helping firms plan, market, and host virtual events that practically mimic the real thing with his new firm, Purple Virtual. You have to see it to believe it. It's incredible. It will blow your mind.

In our conversation, Itzy talks about

-what made him gravitate towards the event industry

-the harmful impact of the pandemic and how he had to adapt

-where he sees the future of networking and trade shows

-the competitive advantage that his firm possesses, that others don't

-why entrepreneurs should focus on the "long game" when it comes to networking

-the key advice he gives to people who want to enter event marketing industry

-how to deal with the inevitable naysayers and haters

Definitely put the "The Purple Guy" in your network. He is a key, "Center of Influence." Please connect with him at

https://www.linkedin.com/in/itzy-holczler-purple/

https://www.purplevirtual.live/#contact

https://purpleexhibits.com/contactus