In 2022 on Red Square in Moscow a Russian actor Ivan Okhlobystin was tasked with raising the spirit of Russians for upgrading the ongoing "special military operation" to no less than "sacred war", shouting in a hoarse voice the word "goyda!!!" that was previously rather unknown to Russian audience. Many commentators pointed with his Dr Strangelove face and glasses, he didn't really look like a daemon of war, even in spite of black leather jacket and gloves, which was a Nazi-cosplaying trend populazised by singer Shaman back in the day but later largely abandoned. Okhlobystin also cannot pronounce "r", so his war cry sounded rather weak as he was shouting "my bwothews and sistews". The word "goyda" is also anything but Russian - it originates from Tatar "ayda" meaning "let's go, let's move" and is genuinely widespread in Caucasus, Balkans