Esther, creator of @asianfounded, has responded to EVERY request for collaboration she's received from Asian-founded brands and businesses. Incredible, right?? We dive into:

• her thoughtful and creative approach to representing brands and businesses, and pricing her impactful offerings
• the surprising reason she doesn't share her name on @asianfounded
• tips for working with brands and social media agencies 
• industries that are more difficult to represent 
• how amplifying diverse brands and businesses has expanded her view on what it takes to be an entrepreneur

More about Esther:
Esther Lee grew up in Seoul, Korea until the age of 11 when her family immigrated to sunny California. Esther graduated from UCLA and worked as an on-air reporter for a few years before switching her career to become a TV producer. Last summer, she launched Asian Founded, a social media agency that works exclusively with Asian-founded brands and businesses. During her free time, she loves meeting new business owners, hiking, and trying new pastry shops with her husband.
⟡ instagram: @asianfounded
⟡ tiktok: @asianfounded
⟡ website: www.asianfounded.com
⟡ email: [email protected]
⟡ recommend a business: comment on @asianfounded posts or DM @asianfounded!

Businesses mentioned:
Covry, Baisun Candle, Mala, JIA, Emme

Episodes mentioned:
🎙️160. 2021 bamboo & glass Wrapped!

How to support bamboo & glass:  
🌿Share thoughts and ideas with us via Instagram @bambooandglass
🌿Share our Instagram posts & episodes with loved ones - we're on every podcast platform
🌿Treat us to a coffee through Buy Me a Coffee
🌿Invite us to your company/org/school to lead a workshop! DM @bambooandglass or email us at [email protected].

Follow bamboo & glass on:
⟡ instagram: @bambooandglass
⟡ links to various platforms: beacons.ai/bambooandglass
⟡ website: www.bambooandglass.buzzsprout.com
⟡ Da Eun: @daeunkm
⟡ Sophia: @sophiasysun

Support the show