This is the second episode on podcast sponsorship. Everyone assumes that sponsorship is the default way to make money with a podcast, and the truth is that it's one of the hardest ways to monetize.

Podcasters who don't know any better start making mistakes with their sponsorships and I've made thousands of dollars fixing their mistakes. The alternative means that you give up the future value of your podcast.

I'd rather tell you about this mistake so you can avoid it now, rather than having to charge you a p