Ivo Zuazo decided to quit his corporate job and relocate to Geneva to start his newly married life and continue his entrepreneurial journey. Rather than find a job in men's fashion he decided to use savings to build a brand that he truly believes in and celebrates where he is from. Slow ethical luxury men’s knitwear brand, Theodore Herald, aims to dress a new era of masculinity. With traditional and toxic ideals of masculinity rapidly being disbanded and disrupted, a new and more positive, ev...

Ivo Zuazo, Founder of Theodore Herald / Peruvian Knitwear

Welcome to the official Menswear Style Podcast, hosted by Peter Brooker. In this men's fashion, men's style, men’s grooming and men’s lifestyle focused podcast we speak to some of the most influential designers, innovative brand founders and truly inspiring entrepreneurs from within the fashion and apparel industry. Our aim is to bring you a detailed insight into founder start-up stories with a focus on sustainability, marketing, design, manufacturing, eCommerce, and operations.

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On a factory trip to Sri Lanka, shoe designer Will Verona was confronted with a shocking sight: a 50-meter high mountain of plastic waste. 'Trash mountain' would later collapse, with tragic consequences. Reflecting on his industry’s role in the environmental crisis, Will knew that something had to change. Determined to be a part of the solution, he began to explore the use of novel natural materials in his designs. PURIFIED is a London-based shoe brand creating 100% plastic-free footwear, sol...

Will Verona, Founder of PURIFIED / Biodegradable Durable Sneakers

Get Groomed are not your average barbers, they're your personal professional hair artists that cater to you in your preferred time, place, and style. They aim to revolutionise your grooming experience. Imagine not having to deal with stressful commutes, long lineups, or disturbing the peace and quiet of your much-loved home or cherished space like your office. They're all about tailoring the experience to your wants and needs, fitting right into your routine without any hassle. Get Groomed is...

Giuliano Dore, Co-Founder of Get Groomed / Mobile Barbers

The Project 080 sneaker is designed to look like a regular sneaker but with all the benefits of a barefoot shoe. Thick looking sole and dynamic design. Having a foot shaped shoe might be the most important quality of a barefoot sneaker because it keeps your toes in a natural position. OHNE PROJECT has a new designed sole that looks like a usual sole but gives all the benefits of a barefoot shoe. With less than 5 mm thickness it is ultra flexible and allows for a natural foot movement and sens...

Manel Garcia Prats, Co-Founder of OHNE PROJECT / Barefoot Sneakers

Kostüme makes the best cycling apparel money can buy, developed and tested on some of the most challenging cycling events in the world. The brand makes technically innovative cycling apparel focused on all-day performance, comfort and utility. Developed in the UK for the unique demands of Audax and multi-day long distance cycling, Kostüme products are equally at home riding events like GBDURO or Paris Brest Paris as your local café loop, where the exclusive artist designs will stand out from ...

Ed Bartlett, Founder of Kostüme / Cycling Apparel

Sheep Inc. is a pioneering clothing brand that uses proprietary technology and supply chain innovation to deliver next generation knitwear essentials with a naturally carbon-negative footprint. Achieved by working with cutting-edge regenerative farms and supply chain partners that run on 100% solar power. Custom built supply chain technology gives real-time insight into production processes and NFC technology is integrated into each supremely soft garment. A tap of the phone shows each garmen...

Ivo Zuazo, Founder of Theodore Herald / Peruvian Knitwear

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