Product Agility

Jac Hughes - Starting with a new client? What are the foundations for success?


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In this episode, Jac and I  speak a lot about something called "contracting". Now I can imagine some of you are shouting "we value customer collaboration over contract negotiation", and that is a fair thing to shout, but let's not throw the baby out with the bath water on this one...

What we are talking about is an extremely useful practice the agile world has taken from the professional coaching world that helps us to align expectations and co-create an agreement that is a win-win for both the agile coach as well as our clients.

This co-created agreement provides us with the bedrock for collaboration if done well and that's what we honed in on thinking about starting with new clients.


🎯The intangible nature of agile coaching (it's not like we have a lead time for our work? Or do we?)
🎯Are there measures for what could be deemed as "success" when agile coaching? (We thought so)
🎯If we measure some of the things Jac and I talk about would they help us to get senior leaders increasingly engaged?
🎯 What is it that builds trust with a new client and how doe's Jac do it?
🎯 Should we only contract at the start of a new gig?
🎯 Who should we be contracting with?

Useful links

Steve Sampson-Jones Brilliant Infographic of Him

The International Coaching Federation (ICF)
Jac on LinkedIn
Everyday Agile on LinkedIn
Everyday Agile's website



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Host Bio

Ben is a seasoned expert in product agility coaching, unleashing the potential of people and products. With over a decade of experience, his focus now is product-led growth & agility in organisations of all sizes.

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Ben Maynard

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Product Agility Podcast

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Product AgilityBy Ben Maynard

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