Is the future of retail really online? Whilst some retailers are closing high street shops and investing in digital store fronts, Lush is doing things a little differently. This is a company investing in a converged retail and digital experience with innovation where the customer is still at the heart of everything, and a ‘tech for good’ approach means the digital and physical worlds can work hand in hand. It’s a small leap from fresh handmade cosmetics, to fresh handmade technology.

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