As an entrepreneur and business owner, Jack founded The Entourage out of frustration and dissatisfaction of having no where to go and learn beyond the walls of a University or TAFE. He embarked on creating the The Entourage, an organisation for entrepreneurs and business owners with elite business coaching, training & community. 

When Jack studied some of the worlds most recognised brands like Apple, Facebook and Mercedes Benz he recognised that their success had amplified through their DNA and knowing exactly who they were as a company. 

Jack shares some of the stages to developing your brand DNA through three core stages and some of the prevalent misconceptions of creating growth and scale in an organisation.